DOM PERIGNON LOGOSeptember 5, 2022
CARLOS PRIMERO CRASHSeptember 5, 2022
DOM PERIGNON CRASH
The term iconic defines and characterizes objects, characters and events that over time become legends of an era.
An emblematic example of this trend is Marilyn Monroe who in a few years became an icon of femininity, just as Audrey Hepburn became an icon of elegance.
The operation that the Sognarte art house has carried out on some of the most important iconic brands come down to two precise reasons.
The first consists in “shattering” the brand so that it is recognized and confirmed by the consumer, despite its wounds, through visual and mnemonic associations.
The other reason is highlighted in a “break” which does not represent mockery or contestation but an element of conflict that generates a change to maintain the brand’s iconic dynamics.
|62 × 60 cm